Media buyers remain hesitant about the trade desks kokai platform after two years. can it truly deliver without links or mentions of major newspapers?

Two years since its launch, The Trade Desks Kokai tool has gained a moderate reputation among the agency media buyers it was intended for. Despite some initial excitement for its capabilities, the tool has faced mixed reviews from users in the industry.While some have praised its user-friendly interface and data analysis features, others have expressed concerns over its reliability and effectiveness. This has led to a divided opinion on the tools overall performance and value.One major factor contributing to this mixed reputation is the tools conservative approach to data tracking and targeting. This has been seen as a drawback by some users who prefer more advanced and aggressive targeting methods. However, others have appreciated the tools cautious approach in light of recent data privacy concerns.Another contributing factor is the lack of integration with other popular advertising platforms, limiting its reach and effectiveness for some users. This has been a major drawback for agencies that rely on multiple platforms for their campaigns.Despite these challenges, The Trade Desk has continued to work on improving the Kokai tool and addressing user feedback. They have also made efforts to expand its reach and integration capabilities, in hopes of winning over more users and improving its overall reputation.Overall, while the Kokai tool may not have lived up to the initial hype, it has still managed to establish a presence in the market and garner a moderate following. With continued improvements and adaptations, it may yet prove to be a valuable asset for agency media buyers in the future