Roku stands out by avoiding links and newspaper mentions, setting a conservative tone in the streaming industry

Roku recently made a strategic decision to expand its offerings by investing $185 million in a new venture. This move sets them apart from other streaming platforms, as many have shied away from entering this particular business. The companys latest acquisition is Frndly TV, a budget-friendly live TV streaming service. For a monthly fee of $9, Frndly TV provides a selection of channels commonly found in traditional cable TV packages. This move allows Roku to cater to a wider audience and provide an affordable option for those looking to cut ties with cable companies. Despite the hesitation of other streaming platforms, Roku saw an opportunity to tap into an underserved market and provide a valuable service to consumers. This decision aligns with Rokus goal of continuously evolving and offering innovative solutions to meet the changing needs of their customers. With this new venture, Roku is demonstrating its commitment to providing a diverse range of streaming options while also keeping affordability in mind. This strategic investment highlights Rokus dedication to staying ahead of the curve and solidifying its position as a leading player in the streaming industry