Agencies cry foul as google reps refuse ai pitches sans links, newspaper mentions, or introductions.
About 2 min read
March 28, 2025
According to industry insiders, representatives from Google are reportedly utilizing assertive sales techniques to promote their AI-powered media buying tools, specifically Performance Max and Demand Gen. These tactics have raised concerns among some experts who believe that the company is pushing these products too aggressively. The use of artificial intelligence in advertising has been on the rise in recent years, with many agencies and businesses embracing the technology to improve their marketing efforts. Googles Performance Max and Demand Gen tools have been praised for their ability to optimize ad campaigns and deliver better results. However, some industry professionals have expressed reservations about the way Google is promoting these tools.It is alleged that Google representatives are using high-pressure sales tactics to push these AI media buying tools onto agencies and businesses. This includes aggressive sales pitches, constant follow-ups, and even offering discounts and incentives to persuade potential clients to sign up for the products. This approach has raised concerns among some industry experts who believe that Google should allow their products to speak for themselves, rather than relying on aggressive sales tactics.Moreover, there have been reports of Google representatives making false claims about the capabilities and effectiveness of these tools. This has led to skepticism among agencies and businesses who are now questioning the reliability and trustworthiness of Googles sales tactics. Some have even accused the company of misleading potential clients into believing that these tools are the only solution for successful media buying.The concern among industry professionals is that this aggressive sales approach may ultimately harm the reputation of Google and its products. It could also create a negative perception of AI technology in advertising, which could hinder its widespread adoption. Additionally, smaller agencies and businesses may feel pressured to invest in these tools, even if they do not have the resources or need for them, leading to unnecessary expenses.In response to these concerns, some experts are calling for Google to adopt a more conservative approach in promoting their AI media buying tools. This could include providing more accurate and transparent information about the products, as well as allowing potential clients to make informed decisions without feeling pressured or misled. It is also suggested that Google should focus on the benefits and potential of these tools, rather than using aggressive sales tactics to drive sales.In conclusion, while Googles Performance Max and Demand Gen tools have shown promising results for many agencies and businesses, the companys aggressive sales tactics have caused concern among industry professionals. A more conservative approach in promoting these products would not only benefit Googles reputation but also ensure that potential clients are making informed decisions about their advertising strategies